Top Ten Reasons for Registering Your Trademark
Registering trademarks protect business identity, creates intangible asset, and confers exclusive rights to use and license globally.
Warlows is part of the 1% PLEDGE
Warlows are now members of HOPE NOW’s mission
1. A registered trademark is a valuable asset for your business.
- The value of intellectual property such as trademarks often equals or even surpasses the value of physical assets for a company.
2. Trademark registration, brand recognition and goodwill are all factors which can work towards the purchasing power your business has.
- Intangible assets are essential to the development, marketing and sale of a company’s products and services, regardless of size.
- Your trademark is usually so closely attached to the goodwill of the business, that it is, in reality, one of the most valuable assets that your business has. By registering your trademark you are creating it as a separate intangible asset that can be reflected in the financials of the company, which is helpful if you are looking to sell or get finance.
3. Trademarks are the easiest way to register your business’ identity.
- If you don’t register your mark you may be prevented from registering it down the track, leaving you with a business or brand name that cannot be protected.
4. Trademarks distinguish your services or products from others in the marketplace.
- Having a registered trade mark is your most valuable marketing tool as it gives you the exclusive right in Australia to establish a brand identity and legally stop imitators.
5. Registering your trademark is an inexpensive way of protecting you from others from using your business identity which may damage your reputation.
- A trademark registration is valid for 10 years and can be renewed every 10 years thereafter for a nominal fee.
6. The use of an unregistered trademark often leads to a lengthy, expensive legal dispute over who has the right to use it.
- Registering your trademark creates legal proof of your ownership of the mark and your exclusive right to use it in connection with the goods and/or services listed in the registration.
7. Registering your trade mark may give the Australian Customs Service a notice objecting to the importation of goods that infringe your registered trademark.
- This confers an extra layer of protection which is only available for registered trademarks.
8. Trademarks are property and can be licensed or sold like any other property.
- Once your trademark is registered, you have several options as to how you can now deal with your mark. For example, you can licence it to others and receive licence fees/royalties or hold it separately in an asset holding entity.
9. Registration of your trademark gives you the exclusive right to use the mark throughout Australia. Once a trademark is registered, it cannot be copied or used by anyone else.
- Only a trademark can give you protection. Registration of a business name, company name or domain name does not in itself give you any exclusive rights to use it.
- When you have a trademark registration, it is far easier and cheaper to stop other people using that name. If your mark is not registered, you first have to prove your rights to use that name. This can be a difficult and expensive process.
10. An international trademark can protect you globally.
- Many countries are members of international treaties to protect intangibles such as trademarks and if you use international organizations such as WIPO, your mark can be protected globally.
Follow Us
Subscribe
Enter your email to sign up to our newsletter
Recent Posts
Archives
Categories
You may also be interested in
Client Testimonials
"I'm Matt from MySmallHelp Australia. I was looking for a friendly, trustworthy legal firm to set up the charity. After talking with Harriet for a short time I found her to be knowledgeable and able to communicate fairly complex legal terms simple manner. Harriet and her team delivered exactly what they said they would in a very timely fashion. Warlows Legal team achieved these deliverable above my expectations. I can't recommend them enough. Thanks you so much for your help and guidance."
Matt Rai★★★★★
“The assistance provided by Harriet with reviewing and negotiating the terms of our building contract, which encompassed both a significant financial commitment and extensive amount of renovation work, was essential to providing us with peace of mind that our interests were covered legally at all times. Harriet's professionalism, attention to details and expertise in this field were beyond reproach and I highly recommend her services to anyone considering any building related work.”
Cameron Deane★★★★★
“Harriet, can I just thank you for being so incredibly kind to us. Sean was right – you are amazing. I wanted to try and express that in person during our meeting but it’s been such a difficult week I knew I would blub all over you if I started. Never a good look – especially when you’re on the other end trying to juggle London and Kyrgyzstan! We really appreciate everything you have done (and are doing for us). Without you, all we would have is a slowly imploding bathroom with a loadbearing wall that could collapse without warning. Gives me anxiety every time I think about it!”
Construction Client★★★★★
“Very professional and easy to deal with. A real pleasure to use at a great value.”
Chanoch Serebryanski★★★★★
“Highly recommend Warlows Legal. Harriet and her team were professional and supportive throughout, couldn't have asked for a better service.”
David Cherny★★★★★
“Harriet and team took the time to listen to our needs and ensure we had all the contracts in a timely manner. Felt like working as a team!”
Chaim Korik★★★★★
“Harriet really cares for her clients and works tirelessly to achieve the best result for them every time.”
Sarah Chanah Sufrin★★★★★
“Excellent experience with Warlows Legal. Harriet is personable, professional and of a very high standard. Would recommend to everyone seeking legal advice.”
Chaya Wolf★★★★★
“My experience with this company has been an absolute breath of fresh air. I cannot recommend the legal services offered here enough. Thank you!”
Avi Kluwgant★★★★★
Previous
Next
Please call us to arrange an initial consultation
Our expertise in our respective fields is widely acknowledged. Drawing upon our practical experience, we consistently produce the positive and reliable results our clients expect. We would love to stay connected with you and keep you up to date with all relevant legal issues and expertise.
Subscribe to our email updates by entering your email below, or simply message or call us on +61 3 9212 0238